Back in April Sigma made a lot of noise with this new constant aperture, APS-C zoom lens. Engadget speculated this would unfortunately be in the $2000 range, but come to think of it, the people who are shooting crop sensor cameras (ie, me) are probably shooting on them because full-frame is too cost prohibitive.
Sigma has made a great move and is announcing the 18-35mm f/1.8 APS-C at a street price of $800.
The great news is that it'll be available pretty soon! "Early July" according to Sigma.
Any of my readers thinking of picking one up? I'm definitely interested in learning more about this once it hits the streets.