Chevron

It seems like the Chevron design is getting pretty popular (again?). I wonder what that's all about. I like how it looks in most minimalist designs, but I'm wondering if I need to avoid it... I haven't run into a project that it would call for something like that, but I can't help but wonder how long it's going to last. 

Like I said, I like the look. I just wonder what it is about it that's bring it back around.